{"id":7850,"date":"2020-11-16T09:03:17","date_gmt":"2020-11-16T14:03:17","guid":{"rendered":"https:\/\/larochelle.ca\/about-us-2\/"},"modified":"2025-09-16T14:18:37","modified_gmt":"2025-09-16T18:18:37","slug":"about-us","status":"publish","type":"page","link":"https:\/\/staging.larochelle.ca\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"
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Who are we ?<\/h2>\n

Founded in 1956, Phil Larochelle Equipment Inc. designs and manufactures innovative truck equipment and solutions that simplify operations for our customers through reliability, speed, and efficiency. Specializing in snow removal equipment and tipping semi-trailers, the company is now proudly led by its third generation, continuing a legacy of excellence and innovation.<\/p>\n<\/div><\/div>

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Our Mission<\/h2>\n

To develop, manufacture, and distribute specialized truck equipment that delivers exceptional performance and reliability\u2014driven by the passion and expertise of our team. We empower our customers to build, maintain, and ensure efficient snow and ice removal on the roads of their communities.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Why Choose LAROCHELLE?<\/h2>\n

At Phil Larochelle \u00c9quipement Inc., we are dedicated to customer satisfaction by delivering products and services that meet operational needs while continuously improving our manufacturing processes and product performance.<\/p>\n

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  • Our Design Philosophy: Robustness, Reliability, Simplicity\u00a0 \u00a0<\/strong>We build equipment that lasts. Our design approach prioritizes simplicity and durability, using fewer moving parts whenever possible to ensure ease of maintenance and dependable performance. This commitment results in flawless operation and a higher resale value compared to the competition.<\/li>\n<\/ul>\n
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    • Quality Fit and Finish\u00a0 \u00a0 <\/strong>We believe the equipment you operate reflects your business. That\u2019s why we place special emphasis on the fit and finish of everything we build. Our attention to detail not only results in a professional-looking product, but also facilitates easier maintenance and faster troubleshooting\u2014saving you time and money over the long term.<\/li>\n<\/ul>\n
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      • Technical Expertise & Personalized Service\u00a0 \u00a0 <\/strong>With over 60 years of collaboration with customers across diverse regions, we\u2019ve developed deep technical know-how. Whether you need guidance selecting the right solution or require custom-built equipment for a specific application, our team is here to help. And once your project is complete, we\u2019ll continue to support you throughout the lifecycle of your equipment.<\/li>\n<\/ul>\n<\/div><\/div>
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        A family story!\"\"\"\"\"\"<\/h2>\n

        Our Story: A Legacy of Innovation and Excellence<\/strong><\/span><\/em><\/p>\n

        Tracing its roots back nearly a century, Phil Larochelle Equipment Inc.<\/strong> is a proudly family-owned company based in Quebec City. The business was founded in 1929 by Louis-Philippe Larochelle<\/strong>, an electrician by trade, who\u2014together with his father\u2014established Garage Larochelle et Fils Enr.<\/strong> In its early days, the company specialized in electrical services and auto repair, and even operated as a horse-trading business. At the time, the Larochelle family could hardly have imagined they were laying the foundation for what would become a leader in the design and manufacture of high-quality, specialized truck equipment.<\/p>\n

        By the early 1950s, the business began shifting away from its original services, focusing more on truck repair and the distribution of dump bodies, hydraulic hoists, and other truck components. In 1953, the company transitioned its commercial operations to the name Phil Larochelle Equipment Inc.<\/strong>, and by 1956, it was officially incorporated. That year marked a turning point, as the company began manufacturing its own line of equipment and launched its first in-house dump bodies under the Larochelle<\/strong> brand. It was also the year Louis-Philippe married Mignonne Plamondon<\/strong>, who would become the company\u2019s co-founder and foundational figure.<\/p>\n

        In 1964, Phil Larochelle Equipment introduced the first V-hopper sand and salt spreader<\/strong> in Quebec, expanding its footprint in the provincial market. Then in 1971, the company launched the first hybrid HLS semi-trailer<\/strong> for excavation and road construction\u2014an innovation that would evolve into today\u2019s renowned Larochelle Ultra-Stable semi-trailer<\/strong>, a benchmark of stability and performance in the industry.<\/p>\n

        Leadership passed to the second generation in 1977, when Bernard Larochelle<\/strong>, Louis-Philippe\u2019s son, took over as president. Under his guidance, the company expanded its product offerings to include a full line of snow plow equipment. Over the years, Bernard\u2019s three children became actively involved in the business, gaining experience and skills to continue building on the company\u2019s success.<\/p>\n

        In 2007, Bernard sold the business to his children. In 2015, Annie Larochelle<\/strong>, granddaughter of the founder, became company president. She now co-leads the company with Daniel Forget<\/strong>, former sales manager, who serves as Vice-President Sales and Finance.<\/p>\n

        While the original Garage Larochelle et Fils Enr. location in downtown Quebec City remains in operation, the company has grown exponentially. Today, Phil Larochelle Equipment operates across three facilities in the Quebec City area<\/strong>, staffed by a team with decades of combined industry experience. This deep well of knowledge\u2014along with valuable input from customers\u2014has enabled the company to develop a complete line of durable, high-performance equipment that consistently outperforms the competition.<\/p>\n

        Built on Engineering Excellence<\/strong><\/h3>\n

        Phil Larochelle Equipment operates on a clear engineering philosophy: to deliver high-performance features, unmatched reliability<\/strong>, and a lower total cost of ownership<\/strong>. We are committed to offering innovative, high-quality solutions tailored to meet the demanding challenges faced by today’s industries. As both a solution provider and systems integrator<\/strong>, we take pride in offering unmatched expertise in truck equipment installation and customization.<\/p>\n

        Who We Serve<\/strong><\/h3>\n

        Our customers include private contractors, municipalities, cities, and government organizations<\/strong> throughout Canada and the United States. Our products are distributed through a robust network and supported by a carefully selected group of service centers.<\/p>\n

        Phil Larochelle Equipment remains committed to constant improvement<\/strong>\u2014both in our manufacturing operations and the performance of our products\u2014without compromising our personalized approach<\/strong> to customer service. Our dedication to customer satisfaction<\/strong> continues to guide everything we do.<\/p>\n

        Moving Forward with Purpose<\/strong><\/h3>\n

        Phil Larochelle Equipment aims to lead by example, setting the standard for the truck equipment industry. Backed by more than 90 years of experience and craftsmanship<\/strong>, our legacy is built on innovation, long-term vision<\/strong>, and an unwavering commitment to our customers.<\/p>\n

        Now in its third generation of leadership, the company continues to build on its proud history\u2014writing new chapters of growth, innovation, and success.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>

        <\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Who are we ? Founded in 1956, Phil Larochelle Equipment Inc. designs and manufactures innovative truck equipment and solutions that simplify operations for our customers through reliability, speed, and efficiency. 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